Agree with you there Shrtfld.
Its a real shame that it wasn't bought by new Aviation related buyers. It would be a very usefull GA field. Soon there will be Dual Carriageway/Motorway Standard Road almost the whole way to Brittas. It would have been quite reachable from Dublin.
I expect that the reason such a high price was sought was due to various Developers intrest in the last couple of years in the area. There have been numerous single houses and a few summer house estates built. It can only be expected that an individual would seek the best price on offer.